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School Project /

Branding & Packaging

My brief was to invent an ecological glue-free product with multiple uses. I created a cup sleeve that also works as a fold over milk holder and a way for people to reveal how they feel - depending on their caffeine level. *I lost the original pictures (computer crash).

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Print / St-Méthode

Print execution to promote the new Hemp Bread from St-Méthode Bakery on the day Canada legalized cannabis (October 17, 2018).


Safe Road

Campaign / Quebec Gov.

Each year, a significant number of all-terrain vehicle (ATV) and snowmobile accidents appear to be attributable to user behaviour. The Quebec Ministry of Transport (MTQ) is continuing its efforts to encourage people to exercise caution and operate these vehicles more safely.

Radio - 4WD
Radio - Snowmobile

Selsun Blue

Print /  Dandruff shampoo



Logo / Electronic Bank

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Au Coq

Ambiant / Pik-Nik

Stunt at a famous urban park. When you sit you eat.

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Logo / Radio station



Print / From b to d



Stunt / Rink board​​​​​​​

Stunt in the Scotiabank Saddledome.
Calgary Flames sponsorship.

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School Project​​​​​​​

Stunt in the Scotiabank Saddledome.
Calgary Flames sponsorship.

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Campaign / QDS

After several years creating a development plan for its territory, the Quartier des spectacles is nowa bona fide brand in 2014. The agency lg2 was chosen to partner with the Quartier to help position it as Montreal’s top cultural destination and to clarify the boundaries of its territory and cultural offering in theminds of Montrealers, visitors and tourists alike. To achieve this, its graphic platform was optimized to allowthe Quartier des spectacles to shine on multiple supports and promote the global cultural offering on its territory. An integrated campaign was launched that turned the spotlight on the emotion elicited within the territory,captured in the tagline: “The most emotion in 1 km2.” The visual identity was integrated into the street furniture. The campaign included TV spots, OOH, an online presence and advertising near the territory..

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Personnal project

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Hair Loss Awareness
Campaign + Stunt  / Helmet

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