M.DUFOUR
CONCEPTION &
ART/CREATIVE
DIRECTION

IGA, a major Grocery Store in Quebec, is calling on all dads to create sweet moments for the whole family with their Papa Gâteau cooking challenge (‘Papa Gâteau’ translates as a caring father who occasionally spoils his kids). Beyond bringing families together in the kitchen, the challenge helps fight food insecurity and encourage food self-sufficiency amongst young people by supporting the Tablée des Chefs organization.