RSEQ / Quebec

Ambiant / Disgusting

Copy: I'd rather swallow your urine than smoke.
Small budget tactical executions following the Government of Quebec
and RSEQ's cigarette awareness campaign. The idea came after seeing
the campaign (Film / Print / Digital ) by K72.


https://www.infopresse.com/article/2018/5/1/repousser-les-limites-du-degout-pour-sensibiliser-les-jeunes

k72 Homme.jpg
k72 Femme.jpg