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RSEQ / Quebec
Ambiant / Disgusting
Copy: I'd rather swallow your urine than smoke.
Small budget tactical executions following the Government of Quebec
and RSEQ's cigarette awareness campaign. The idea came after seeing
the campaign (Film / Print / Digital ) by K72.
https://www.infopresse.com/article/2018/5/1/repousser-les-limites-du-degout-pour-sensibiliser-les-jeunes
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