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Tv / Techno Logique

As the host of the talk show 'Martin Matte en direct,' Vidéotron uses humor to strengthen its connection with the audience. Instead of following the conventional path, the company has decided to offer a short advertising format, with a new video presented every week throughout the fall season. This approach promises to create a unique bond with the audience. The context is ideal for bringing Vidéotron's creative concept to life: 'On se comprend' (We understand each other).

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